Digital marketing tips you should know


 •Rolls-Royce stopped exhibiting at car shows.

•Instead, they started exhibiting at private aircraft shows


"If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - Rory Sutherland


Why does this work? 

Answer: Contrast.


As George Mack puts it, “Contrast is a drug!”

—-------------------------------


What are some of your favourite marketing examples? Share them with us in the comments below. 


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